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Taking Advantage of the 2008 Holiday Shopping Season

Taking Advantage of the 2008 Holiday Shopping Season

The Kohl’s Corporation is not planning on letting financial experts cramp its holiday season this year. Financial experts around the country predict this to be an extremely glum year in terms of holiday sales. Kohl’s Corp isn’t falling for it.

Instead, the major nationwide retailer plans to send out early holiday shopping ads, more sales events and extended hours. Kohl’s hope to get most shoppers in its doors before Thanksgiving. Kohl’s has never revealed such detailed holiday plans. In fact, Kohl’s has also released sale prices for the upcoming weeks.

While other retailers are gearing up for the worse, Kohl’s is preparing to kick things off with a bang. Typically, Black Friday kicks off the official holiday season. This year, Thanksgiving falls on November 27, which will make it a shorter ‘holiday shopping season.’ The economy and the shorter holiday shopping season have many retailers anxiously awaiting the season.

Instead, Kohl’s has already kicked off its holiday shopping season. Kohl’s is also offering additional bonuses and savings for Kohl’s credit card holders. These card holders will be able to take advantage of “Extra Savings Days” in November and December. Online shoppers are also being targeting. People who shop online will be able to purchase items at exclusive online prices each day.

Kohl’s Chief Executive Officer Kevin Mansell recently said, “We’re focused on stretching people’s budgets. We’re trying to reflect the economic reality our customers are facing.” He also said that this is the first time in the company’s history that it has used online-only deals to attract new customers. Because of this, Kohl’s online sales are growing by more than 50 percent.

Kohl’s is also starting a holiday sweepstakes. The grand prize will be $10,000. There will also be 10 lucky people that win $50 gift cards each day until December 28.

Discover Card recently released a holiday shopping survey. Thirty percent of over 3,500 people surveyed said that they have already taken advantage of October holiday sales. More people are also welcoming the idea of spending less and buying fewer gifts. Mansell says that the Kohl’s Corp has taken everything into consideration. He said, “The only way we’re going to have a successful holiday season is to take (market) share from other people.” You can really take advantage of your holiday budget by using your cash back credit card and Kohl’s sales.